this post was submitted on 07 Jul 2023
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Its Meta's (Facebook) attempt at Twitter. Given how much Twitter is shitting the bed as well as Metas ability to push a new platform via their other channels, it has exploded overnight gaining millions of users almost instantly.
Well that makes sense. It's easy to gain millions of followers when you own Facebook, Instagram and WhatsApp. You just advertise to those users. Same reason that Google+ got 200 million users at it's height. The trick is keeping them engaged and being better than the alternatives.