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Does anyone understand the point of advertising a game doing something that, after downloading, it does not do? (lemmy.dbzer0.com)

submitted 10 months ago* (last edited 10 months ago) by [email protected] to c/[email protected]

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It seems like if what you're showing is what you understand they find appealing and fun, then surely that's what should be in the game. You give them that.

But instead, you give them something else that is unrelated to what they've seen on the ad? A gem matching candy crush clone they've seen a thousand times?

How is that model working? How is that holding up as a marketing technique???

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[–] [email protected] 6 points 10 months ago* (last edited 10 months ago)

My wife got caught in a mobile ad game. After a thousand of them she finally said, "I'm bored why not" and got addicted for a few weeks.

When I saw the ad of the game she was playing, I was mocking her like, "Oh is that in the game?" And she showed me. Yeah, it totally is. Usually as a special event, or some "mini game" inside the game.

Well damn guess I was wrong.