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This might help explain the spectacular launch of Threads (lemmy.world)

submitted 1 year ago by [email protected] to c/[email protected]

258 comments fedilink hide all child comments

Automatically creating a shadow account for everyone on Instagram?

Even allowing people to follow that account?

Sounds like they really wanted to push Threads out the door in a big way.

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[–] [email protected] 1 points 1 year ago* (last edited 1 year ago)

Presumably they would have created ~2 Billion Threads accounts since there are ~2B Instagram users. Even if it was just the US there are approximately ~115M Instagram account.

So no, the 70M user number would just be the number to actually try Threads.