this post was submitted on 11 Jun 2023
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So with all the subreddits going dark, is Reddit going to lose a lot of ad revenue? Will the subreddits going dark actually hurt the company? Because that would be great.
As someone in the advertising industry - they most likely will just recover the revenue when people flock back after the black out. The only way they truly lose ad revenue is if people leave for a very extended amount of time. Basically - they'll have *lower *impressions (not zero, because people are still there today) in the next few days but they will recover, and it'll be seen as a "dip" but not a loss.
I’m actually curious if there will be a spike on Wednesday and after with people logging in to look at the “aftermath”. Remember: Negative engagement is still engagement!
Exactly... traffic is traffic and clicks are clicks, it's all the same to an algorithm that determines the # of eyes an ad gets.