BlueSky Post.
Transcript.
If you tell someone to “Google it” at this point you’re telling them to look up five ads and some AI-generated bs instead of the actual thing they want to know.
old guy takes long hit on the bong
“Back in my day, search engines used to find things besides the wreckage of late-stage capitalism.”
No. Enshittification imho requires intent. When Google makes you watch twelve ads before a YT video, that's enshittification. If SEO ruins search engines as a whole, that's not enshittification.
Enshittification does not require intent to do anything other than maintain competitive advantages. SEO ruining search engines is a factor of enshittification, as it's a direct flaw of Capitalism and the Profit Motive that led to its existence.