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Why are there so many apps that could be websites? (lemmy.world)

submitted 10 months ago by [email protected] to c/[email protected]

86 comments fedilink hide all child comments

Seriously. I don't want to install something on my phone when the dev is just using a WebView, if that's what it's called. When the app is basically just a website with the browser hidden.

What's the reason for that? To attach the customer? To sell the app for money? Is there more ad revenue that way? Do you reach more people?

(Are there any good reasons for it, too? Security, maybe?)

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[–] [email protected] 39 points 10 months ago* (last edited 10 months ago) (3 children)

There's no one single answer to this. Some have been mentioned in other comments, but it's a combination of a few different things:

Control: They have much more control over your experience as a native app than a web app.
Ad revenue: It's significantly harder to block ads coming through the built in web views, and/or they can just build them in natively which is even harder.
Integration: it's easier to do IAPs or subscriptions through native controls, which means less resistance, which means people are more likely to end up doing it.
Data: it's easier to hoover up user data via native APIs than through the browser. There's way more accessible, especially if you can ask for a bunch of permissions and people don't notice/care. This makes any user tracking they do way more effective and any data they sell way more valuable.
Notifications: Recently browsers have started adding support for this but it's not as effective. Push notifications are a huge boon to user engagement and this is a huge money maker. Having native notifications is a huge sell in this equation.
Persistence: If you have your app on a user's phone, it ends up in the list of apps, meaning they pass by it very frequently. It's basically free advertising and living in their head without them even noticing. This is especially true on iOS where basically all of your apps are in your face all of the time.
Performance: Native apps run way better and can look way better than web sites. If you just use web views this is mostly moot but still may make a small difference.

I'm sure I'm forgetting a few but you get the idea.

Websites are basically just inferior versions of native apps, and even if you use a hybrid/web view approach, you get many of the benefits and have the option to "upgrade" to a real native app later.

That being said, I fucking hate this shit. I don't agree that companies should do this, but it hands down does make financial sense. In a society entirely driven by capital and profit, it makes sense, but from a consumer perspective, it fucking sucks. I don't want to have to install the Facebook app to see some small businesses "web site" that's really just a Facebook page. I don't want to install reddits shitty native app to read more than 2 comments off a post about a solution to my problem.

It's legitimately consumer hostile, but company profits are more important than people in our society.

[–] [email protected] 5 points 10 months ago

I think there's a big one that you've missed and it's that most people are not like most people here. Believe it or not there are many people out there whose first instinct is to search their app store for what they want. They walk among us.

If I'm McDonald's, and a significant number of my customers search for me and instead get KFC and Burger King as top results with no McDonald's app in sight, it's seen as a marketing problem.

[–] [email protected] 3 points 10 months ago* (last edited 10 months ago)

This is spot on. We recently had to do this to one of our products and I didn’t want to at all, but we could do push notifications reliably that worked for both Android and iOS.

So we had to package it as an official app :(

[–] [email protected] 1 points 10 months ago

We have a website application and we don't have a mobile app. At least once a week we get a support ticket from someone asking why we don't have an app.

We reply that the site is fully responsive and to just use the site through their mobile browser. But people don't like this. They want an app.

People are morons but some non technical ones seem to genuinely prefer an "app" even if it is just a web view hybrid one.

We'll probably have to cave and provide it eventually.