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A Florida woman is suing Hershey because its Reese's Peanut Butter Pumpkins aren't as cute as they appear on the wrapper
(www.businessinsider.com)
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And that’s basically it!
On the surface this might sound silly but after looking at the chocolate it's straight up false advertisement. They know people will buy it specifically because of the way it looks. It's bait and switch.
And shame on business insider to down play it as someone complaining they're not 'cute' enough.