this post was submitted on 30 Dec 2023
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No Stupid Questions
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Google has a great advantage in the SEO cat-and-mouse game (being able to hire and pay many very smart people). I think part of the problem is that Google has an incentive to not penalize pages with excessive and intrusive AdSense ads.
But, also a great disadvantage in that it's the target of every SEO scheme. If a change in SEO strategy results in a link going one higher in Google, but 200 links lower in Bing, the SEO folks will jump on it. That means Bing gets to focus on improving their search engine without really worrying about SEO.
Also, I think many smart people with principles are starting to shy away from working for Google.
I doubt that comes into it at all. AdSense doesn't really care how much traffic a page gets, just that whenever it gets traffic, they get a cut. AdSense has millions or maybe tens of millions of customers, and by the fact they're using AdSense, they're too small to care about. Google only cares about them on aggregate the way they do with Gmail users or YouTube viewers.
Search is an entirely different business unit and their #1 job is to maintain their monopoly on Internet search. One of the main ways they do that is by keeping up the quality of the results so that they don't lose customers to Bing, Duck Duck Go, or whatever. If another business unit in Google approached them and said "hey, can you lower the quality of your search results to send traffic our way?" They'd laugh and say no. The only way it might happen is if they're trying to drive traffic to another Google acquisition that's a strategic investment, like say putting some Google+ search results up first.