this post was submitted on 19 Dec 2023
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Is it? After the initial account register, it looked like it was running out of steam. I'd be surprised it lasted long without something new.
Mastodon was immediately dwarfed from the very first day Threads was launched. Total Fediverse MAU has been hovering a but under 2 million, Threads first day user signups totaled more then 30 million. Threads’ growth has leveled off now but it’s still orders of magnitude more massive.
Threads users didn't sign up, it used their Instagram account. Even if they used it once, they click across, and boom, account there and they cannot delete that Threads account after. An initial day registration does not mean a MAU. It's like saying MySpace is huge now because everyone had an account...
Edit: Usage plumetted massively- https://www.theguardian.com/technology/2023/aug/14/threads-app-slump-daily-active-users-twitter-competition
Threads’ daily app downloads have universally been in the range of 350k-700k for the past month. Mastodon’s MAU for the same time period has been 1.1 million.
More people downloaded the threads mobile app in the past three days then have interacted with Mastodon in any capacity for the past month.
Edit: Even your cited source pegs Threads’ lowest recorded daily active users at nearly half Mastodon’s monthly active users, and that was from before the app was made available in India and the EU
https://techcrunch.com/2023/12/04/threads-downloads-return-to-growth-as-x-adds-walmart-to-its-advertiser-exodus/amp/