this post was submitted on 15 Dec 2023
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[–] [email protected] 9 points 10 months ago* (last edited 10 months ago) (1 children)

They benefit by being able to say to regulators, especially in the EU, that they aren't a monopoly that locks people into their ecosystem. They avoid expensive legal battles, fines, and possibly being forced to open their other, more lucrative silos. These are lesser benefits, but they also get cred for doing something cool, get to position themselves as a better alternative to Twitter, and might get to say that they beat Bluesky to full federation.