this post was submitted on 09 Nov 2023
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People have too much money to spend, and this is evidence of it. This card shouldn't really exist, it should have been the titan, and it should have been a more prosumer focused card for those who actually need 24GB VRAM. But by marketing it as a the flagship consumer card, it makes people feel inadequate if they have anything less.
It's nowhere near the full AD102 die though, "just" 88.8% of the cuda cores less than the past x80Ti:s while in the past Titans were the full die. And the L2 cache that's there to offset/help the "low" memory bandwidth is cut quite a bit as well vs the full die.
Anyways naming aside as that can be argued both ways many times, the reason ppl are buying it because nvidia made the 4080 pricing way too high relatively, not wanting a repeat of the 3080 10GB vs everything above it maybe, so it's just there to upsell you on the 4090 as it is now "better value" so to speak. Remember they were originally gonna call the 4070ti the "4080 12GB" for $900 to upsell it even more.
The 4090 isn't a full die because the pro cards based on the AD102 are selling 100x more than they were in the past. It's still absolutely huge for a consumer card.