this post was submitted on 22 Oct 2023
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No Stupid Questions

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Why do companies advertise on YouTube when their ads are only used to annoy people into paid accounts? I never see anything, I am interested in.

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[–] [email protected] 101 points 1 year ago (6 children)

Hot take time.

Advertisements are not there for you to immediately buy something or even buy something in the next few days. Advertisements are there to associate a company with a product or service.

If you see an advert for washing powder the advertisers are not expecting you to head to the store and get some, just next time you think you should try a different brand of powder a memory circuit fires off in your brain saying "what about Fab or Omo?"

There was a show on the Australian Broadcasting Corporation years ago called The Gruen Transfer where advertisers would discuss each other's ads and kinda pulls back the voodoo on advertising.

[–] [email protected] 15 points 1 year ago (1 children)

Not much a hot take, more like the exact plan.

[–] [email protected] 14 points 1 year ago

People learning about your product or service is the big battle of commerce.

At one end of the spectrum, you have a company like Sriracha, $0 spent on advertising. They had faith that word of mouth would suffice.

At the other end of the spectrum, we have McDonald's. McDonald's was advertising on billboards in videogames, in the 2000s. Ask 1 billion people to name 5 burger joints.

🤷‍♂️

[–] [email protected] 7 points 1 year ago

are not expecting you to head to the store and get some, just next time you think you should try a different brand of powder a memory circuit fires off in your brain saying “what about Fab or Omo?”

That's still secondary, I think. Advertising is mostly about getting the stores to stock it so that you can buy it.

[–] [email protected] 5 points 1 year ago

There is also a similar CBC show (and podcast) on the same topic by a long-time advertising industry insider.

Under the influence by Terry O'Reilly.

[–] [email protected] 3 points 1 year ago

@slazer2au they still do the show

[–] [email protected] -1 points 1 year ago

Yeah some jackass I'm at once in marketing tried to explain it to me. I haven't seen an ad in ages so I call bullshit. It's all mostly psychobabble nonsense.