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Ok so I work in the animation industry and was at a industry event in LA
So we usually go to talks in the day, and go to industry parties in the evenings, it's weirdly a tossup on which will be exciting and which will be boring.
So we were just heading out of one party when we got invited to another for some random AR company, we were pretty tired but figured it would be good to go represent our company and what not.
So we hop in a car with a couple of the dudes from the company and they start driving and we're chatting and then they get kinda quiet all of a sudden, an we take a left into skid row, a super right part of town. My friend and I are looking at each other like "are we getting murdered?".
And then they take a right, still in skid row, up to the front of a pretty swanky studio. We're like "Phew, ok, but what is this place doing here!?"
The party was like something out of the show Silicon Valley, everyone was super pro their company, they will be the next Google, definitely can't fail, ext ext. Felt like talking to some kinda hive mind, they just all had the same things to say. I get towing the company line but it was next level.
Then they start a presentation showing off what they do, where they are going ext, and then have someone come up and do a dance thing in a mocap suit with a big projector pointed at him blasting colors and stuff that moved with him, it was pretty neat actually.
The guy in the mocap suit goes up to the mic, turns out it's the guy who voiced Jarjar Binx, and he proceeds to spend the next hour and a bit telling us his life story.
Got back to the hotel and had a moment of "did that just happen? Was this just a weird dream?"
Just an FYI, it's toeing in the idiom, not towing. Thought you might want to know.
Nah, see, you have to physically tow the company line around with you everywhere you go, showing it off to everyone you meet.
It depends on whether the company line runs, or not. If it doesn't, then you'll have to tow it.