this post was submitted on 17 Oct 2023
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Valve doesn't sell ad space on Steam so it can make room for surprise hits: 'We don't think Steam should be pay-to-win' (www.pcgamer.com)
submitted 10 months ago by nanoUFO to c/games
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[–] [email protected] 26 points 10 months ago (2 children)

They definitely give curated preference to companies that have had successful games on steam. I wouldn't be surprised if they have something worked out with EA.

Honestly, I wouldn't try to gotcha Valve on anything. They are a games distributor, and they will do and say anything to promote games that are selling well, and the developers and publishers behind them. They don't give a crap about games or devs that aren't selling. Nor would/should they.

[–] [email protected] 2 points 10 months ago (2 children)

They also run huge banners at the top for new releases - currently it's Diablo 4.

I assume that's a paid spot.

[–] [email protected] 15 points 10 months ago

They could be promoting it with the expectation that sales will benefit them through their share. A banner for Diablo 4 benefits Valve directly just by making people aware they can buy it through steam.

[–] [email protected] 13 points 10 months ago

There was just an article about this. Its not paid - its curated. There is supposedly a soft revenue requirement for the studio/publisher to be considered.

Valve really has it made. They say, you can "buy" these spots by selling a lot of games, which they take 30% of. Idk why you would mess that up.