this post was submitted on 13 Oct 2023
473 points (97.2% liked)

Technology

60047 readers
2696 users here now

This is a most excellent place for technology news and articles.

Our Rules

  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots

founded 2 years ago
MODERATORS
[email protected]
[email protected]
[email protected]
[email protected]
[email protected]
473
Netflix to open branded retail stores for some reason (www.engadget.com)
submitted 1 year ago by [email protected] to c/[email protected]
98 comments fedilink hide all child comments
 

Netflix to open branded retail stores for some reason::Netflix has decided to open a number of brick-and-mortar locations to sell items based on hit shows, offer dining and provide live events. There’s also going to be an obstacle course based on ‘Squid Game.’

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 30 points 1 year ago (2 children)

No. Merch has direct profit that has a much larger margin than streaming. It's just a new cash flow for them. Same reason patreon was offering merch and discord too.

You have an asset in land and physical goods to sell for money. It's not complicated why they are pivoting to it.

[–] [email protected] 4 points 1 year ago* (last edited 1 year ago)

The lesson of star wars was that merch is both profitable and is functionally marketing. It also might get around some of their contracts.

[–] [email protected] 1 points 1 year ago

It's probably both