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I also had the pleasure of working for Service Corporation International. Thankfully solicitation of funeral services is banned in Ontario, Canada. So no cold calling or bugging people at cemeteries. Their way around it was to hold seminars about Last Wills at places like retirement homes. If someone had a funeral related question the staff would get them to sign a form agreeing to a phone call or visit from a sales person.
The pre-arrangement sales people were all on commission and it made them very pushy. The pitches were so manipulative I couldn't listen to them. Our government is throwing around the idea of banning commissioned sales in funeral services as well because of it. Some other Canadian provinces have already banned it.
Their practices are so scummy, I’m surprised they’re still allowed to operate at all in Canada. Glad they can’t do their worst in Ontario, that’s a small win.
You’re right about their abhorrent manipulation – I still have binders in storage from my sales training; I should dig them up and post some of it. It’s still, 35 years later, the most disgusting emotional manipulation I’ve ever seen. After all these years, it’s only got worse in the US from what I hear.
You were supposed to ask them to relive their most recent familial death experience under the guise of polite conversation, then hone in on whatever detail was the most unpleasant, and hammer home how if they didn’t buy a package, their children would go through worse. Have they considered how much emotional and financial pain they would cause if, god forbid, they died tomorrow? Don’t take time to think about the money you don’t have, because every hour of delay raises the chances your kids will be left with a financial mess when they’re grieving you. You’re basically heartless for doing that to them.
The graveside pitch was even worse. It’s so sad you lost your baby last month, but what if your six-year-old died tomorrow? Are you prepared for that? Like jesus, I can’t imagine the paranoia a grieving family faces after losing one child, constantly afraid for their remaining child. Let’s rub salt in that wound and scare the shit out of them for a few thousand dollars. It should be illegal everywhere.