hololive

I'm not so sure about it necessarily being bad for the talents. It seems more like Cover is doubling down on the "idol" side of things and trying to reinforce the brand image they've always said they want.

The shift in focus means music and concerts seem to be more prioritized. Which means more travel for the talents in order to get studio time, and fewer opportunities for non-music oriented talents.

The pattern I've noticed is that the talents who are leaving (and don't have chronic health issues) are the talents who have more of a focus on streaming and less of a focus on singing and dancing.

There's also been a shift in "vtuber culture" where discussion of "past lives" has less of a stigma around it meaning it's now pretty easy for talents to retain their audience when they go indie or move to another corporation.

Combine that with the general success vtubers as a whole are seeing and it's pretty easy to come go the conclusion that a lot of the less music focused talents will graduate and then go indie or join a less music focused corporation.

Streaming/vtubing is a job and just like most people who work a regular 9-5 will change companies from time to time, I think it's only natural for vtubers to do the same. Especially now that it's much easier for whatever success they've already had to follow them.

I think these graduations are a result of vtubing as a whole seeing broad success, Cover trying to get their brand image to align with what they've always stated it to be, and the talents deciding whether or not that fits with what they want to do. While I don't think this pattern is particularly great for Cover in the short-term, I do ultimately think that in the long-term this is a good thing for both Cover and, more importantly the talents.