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Yeah, everytime I read reports like this I'm like "where are all these people" as well, but Germany (where I'm from) reports similar numbers:
81% tune in at least once a week, and 65% (!) daily ( https://www.ard-zdf-massenkommunikation.de/files/Download-Archiv/MK_Trends_2022/2209_Egger_Rhody.pdf )
There might be a number of reasons, but I do think if you only know 1 out of 50 you either are quite young but I would think you are just not aware of them doing so. Even 35% of the 14-29y age group in Germany report they watched TV yesterday. And you'd be surprised how common it is to still watch the evening news or the "sunday crime show" even among younger people, for older age groups it's simply not a question. In Germany, people above 50 are 50% of the population. Also it heavily depends on your status/class/whatever.
But I do also doubt the validity of the data, since it's prone to be skewed heavily (I should know, I actually did similar field tests in the past). For once, they're relying on people's self reports and those are always terrible. If you ask whether people did anything chances are they just click "once per week" without even thinking about it. Also, the German questionnaire for example asks for "TV programme currently running" but also "watched in a Mediathek" (our version(s) of the iPlayer). However, you can watch the current programme in a Mediathek, so that doesn't make much sense.
Not young and have two teenagers that don't watch TV ever (youtube on the other hand, oh lord).
Probably biased sample (age, tech biased etc) but I did a couple of straw polls at the pub when I was thinking of ditching the tv licence and that's the basis for the statement. They could of course be telling fibs 😁 but the general consensus was "why have the tv licence with what you can get from netflix Amazon disney etc".
So last time I was visiting friends in Northern England one of the really important events was going to the pub to watch the match. There you go, one room full of people clicking „watched live tv last week“.
Good point. But aren't most of the matches (and most sports generally) on paid/cable tv ? Everything of any consequence seems to be on Sky or BT Sports ? I rarely watch sport so I'm a bit out of the loop. I understood a handful of major events are legislated to have to be available on the BBC but only a few. Is that wrong ?
The "live tv" in the article above is just the stuff you need a TV licence for I thought ? BBC and ITV ?
If all the football fans are able to watch on BBC then all of sudden that's a much bigger number for sure.