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Arizona Iced Tea
Dudes a multi-billionaire and doesn't understand how someone could want more.
That's why he puts the MSRP on the cans even tho he can't control store prices. Most stores still sell it at 99c, because they're still making profit on it.
He could sell them for 2x and barely lose any sales, but why?
I heard this story before and it is truly amazing how the CEO still stands behinds his principles and values.
It would be a lot more common if we had anti-monopoly laws still.
There used to be a shit ton of regional stuff like this where one family owned everything, and 10 million a year was good enough instead of needing x% growth forever.
If you're not cutting every corner to make the quarterly % increase constantly go up, workers aren't getting fucked over as much, at least not every time. So everyone losses when we have mega corps. And that's the natural result of unregulated capitalism