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I theorize that it has a lot to do with rich people. There's more wealth inequality than ever before, or at least (because I'm not well versed in history) if billionaires are maybe roughly equivalent to some kings of yore, that those kings couldn't have the same widespread impact in old times because of modern mass communication. Billionaires skew overwhelmingly amoral, so this increased global reach is allowing them to shape and skew things in amoral directions, which includes propping up power hungry leaders to do their bidding. This is especially true because the communication channels are controlled by other wealthy people who benefit from the system, so they have a vested interest in seeing that the algorithms continue to support the owner class.
Even savvy leaders like Putin can't do it alone and alienate the oligarchs (see this CGP Grey video on "rules for rulers" as to why), but beyond that it's easy to see why weak idiots like trump are simple enough to puppet with money and flattery.