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FTC: Companies Are Using Your Data for Individualized 'Surveillance Pricing' (www.pcmag.com)

submitted 1 day ago by [email protected] to c/[email protected]

41 comments fedilink hide all child comments

Your personal data, including your precise location, browser history, and even your mouse movements, is being used by some companies to show different prices for the same products—a phenomenon the FTC has dubbed "surveillance pricing."

According to a new FTC report, retailers are hiring "intermediary firms" to algorithmically tweak and target their prices.

"Instead of a price or promotion being a static feature of a product, the same product could have a different price or promotion based on a variety of inputs—including consumer-related data and their behaviors and preferences, the location, time, and channels by which a consumer buys the product," the FTC says.

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[–] [email protected] 74 points 1 day ago (4 children)

Doesn't this open up a clear pathway way to discrimination?

Even AI and data has bias, add that with malicious intent, and what stops a grocer from charging exploited communities higher prices?

[–] [email protected] 11 points 20 hours ago (1 children)

Yes but its a computer and computers can't have biases! /s

[–] [email protected] 3 points 17 hours ago

And even if it did, you can't arrest a computer!

[–] [email protected] 40 points 1 day ago

Look at who's coming into power tomorrow, and who's sucking him off the most. This shit is about to get ten times worse.

[–] [email protected] 32 points 1 day ago* (last edited 1 day ago) (2 children)

Companies like Amazon been doing this for a long time. Yes, it's discriminatory. No one has done anything about it. And they probably won't for at least another 4 years.

[–] [email protected] 15 points 1 day ago (2 children)

4 years

If we're lucky. And even if we have another president and that president is a Democrat and even if that president has a Democrat super majority in the House and Senate, I am not convinced that they will prioritize breaking up monopolies.

[–] [email protected] 8 points 22 hours ago (1 children)

Correct, DNC is there to ensure that Democrats never do anything too much to hurt the owner class.

[–] [email protected] 4 points 20 hours ago

100%

They only take action to punch down any potential actual left-leaning candidates, ensuring no progressive representation ever gathers power stations.

[–] [email protected] 2 points 18 hours ago

Well, they certainly didn't for the last 20 years. They tried in the last 4 but were ultimately too inefficient and time ran out. But they definitely won't in the next 4.

[–] [email protected] 5 points 1 day ago* (last edited 1 day ago) (1 children)

Why 4 years? Edit: oh... Oh no.

[–] [email protected] 7 points 1 day ago

Buckle up, buckaroos!

[–] [email protected] 1 points 20 hours ago

They don't care if you got black or white skin. They want to syphon your money.