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What has helped me convince my friends is to mention the features and not mention the privacy. Most people care about features and convenience but don't care at all about privacy. When I'm trying to convince my friends to switch to Signal, I usually say something along the lines of "it's like iMessage for Android" and give a small demonstration of the features.
Unfortunately the main features aren't that good because the most important feature is to be able to communicate with others, and most people don't use signal yet. It's not really better than WhatsApp or messenger or iMessage or Google messages in any way, it's just got the privacy thing going for it.
I hope I'm wrong but that's why I haven't been able to switch.
You can say that shared photos are higher quality than SMS. That's how I got some of my friends to switch.