this post was submitted on 30 Oct 2024
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micromobility - Ebikes, scooters, longboards: Whatever floats your goat, this is micromobility

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Ebikes, bicycles, scooters, skateboards, longboards, eboards, motorcycles, skates, unicycles: Whatever floats your goat, this is all things micromobility!

"Transportation using lightweight vehicles such as bicycles or scooters, especially electric ones that may be borrowed as part of a self-service rental program in which people rent vehicles for short-term use within a town or city.

micromobility is seen as a potential solution to moving people more efficiently around cities"

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[–] [email protected] 4 points 3 weeks ago

You know, the way this was framed is such a great study on consumer behaviour.

A few hundred dollars off an ebike isn't significant. For a cargo bike, it's peanuts.

Yet people snatched up vouchers and purchased way more bikes then anticipated, and those bike shops had a boom in sales.

I'm willing to bet that if these bike shops offered the same amount off, but promoted it as a sale, they'd get a fraction of the sales.

Cities should so more of these campaigns. Even if it's the shops offering the discount, have the city frame it as a voucher and see the adoption of ebikes skyrocket everywhere!