Keep in mind that this program is for people who likely have no other means to get around, so it would be their main form of transportation.
As a personal example, before my son could get a licence, he used an e-scooter to get to his school co-op placement on a daily basis. He would have used local rentals, but it was cheaper to own one.
But from what I hear about places that offer rental prpgrams on a monthly program, they do get used very often as a main form of transportation. And plenty of people, regardless of their income, use a bike as their main form of transportation, too.
If you're the type of parent who gets into fights at a hockey game for young kids, just stay at home.
I can't even imagine the hell that those kids go through having to live with parents like that 24/7.