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The "you wouldn't steal a car" thing actually backfired majorly for the parties involved. It actually did two things. It highlighted that downloading movies was possible and easy to do when it was new and not many people knew about it. And it made people curious. This led to it having the exact opposite effect of what was intended.
https://knowledgesource.com.au/no-bs-how-those-video-ads-spectacularly-back-fired/
Didn’t they also not license (aka pirate lol) the music in that ad?
Also absolutely true.
Now do DARE or whatever that shot was 🤣
Drugs
Are
Really
Expensive