this post was submitted on 05 Oct 2024
513 points (98.5% liked)

Ask Lemmy

27006 readers
1293 users here now

A Fediverse community for open-ended, thought provoking questions

Please don't post about US Politics. If you need to do this, try [email protected]


Rules: (interactive)


1) Be nice and; have funDoxxing, trolling, sealioning, racism, and toxicity are not welcomed in AskLemmy. Remember what your mother said: if you can't say something nice, don't say anything at all. In addition, the site-wide Lemmy.world terms of service also apply here. Please familiarize yourself with them


2) All posts must end with a '?'This is sort of like Jeopardy. Please phrase all post titles in the form of a proper question ending with ?


3) No spamPlease do not flood the community with nonsense. Actual suspected spammers will be banned on site. No astroturfing.


4) NSFW is okay, within reasonJust remember to tag posts with either a content warning or a [NSFW] tag. Overtly sexual posts are not allowed, please direct them to either [email protected] or [email protected]. NSFW comments should be restricted to posts tagged [NSFW].


5) This is not a support community.
It is not a place for 'how do I?', type questions. If you have any questions regarding the site itself or would like to report a community, please direct them to Lemmy.world Support or email [email protected]. For other questions check our partnered communities list, or use the search function.


Reminder: The terms of service apply here too.

Partnered Communities:

Tech Support

No Stupid Questions

You Should Know

Reddit

Jokes

Ask Ouija


Logo design credit goes to: tubbadu


founded 1 year ago
MODERATORS
 

I've been unmotivated in the past but i think it's time to sort out an alternative.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 10 points 1 month ago (3 children)

Cable television never advertised that. Cable TV started as a “community antenna” system that served people in valleys with existing off-the-air broadcast channels (which had ads); the existence of those systems created a market for satellite-fed channels like HBO (which was always a separate subscription and ad-free) and TBS/CNN (which always carried ads). Other than the premium channels like HBO/Showtime/Cinemax, cable channels have had ads from the beginning.

Once the small cable systems and the media publishers both got consolidated, we started seeing content licensing deals and higher costs to the subscriber to pay for it - but the channels (MTV, Nickelodeon, etc) always carried ads.

[–] [email protected] 6 points 1 month ago* (last edited 1 month ago) (1 children)

It definitely did. I remember it vividly (I was alive back then). And I’m talking about the premium services, specifically (e: which was the point of my comparison: the premium paid services back then advertised no-ad service, then included ads, just like the premium streaming services are doing today).

Here’s an article from the NYT in 1981 on the topic:

WILL CABLE TV BE INVADED BY COMMERCIALS?

e: a quote:

Indeed, even pay television, once assumed to be secure from commercial interests, is attracting some attention as a potential vehicle for advertising. Admittedly, such leading pay cable services as Home Box Office and Showtime, whose programming consists primarily of theatrically released films, staunchly maintain that they will never accept advertising.

[–] [email protected] 5 points 1 month ago

Literally the first sentence of that article:

Although cable television was never conceived of as television without commercial interruption, there has been a widespread impression - among the public, at least -that cable would be supported largely by viewers' monthly subscription fees.

The premium services mentioned in your quote (HBO, Showtime) also still do not run ads even today.

[–] [email protected] 5 points 1 month ago

Yes and no. Networks had ads but cable began inserting their own ads in addition to the network ads. When I ran a company I did large media buys with cable companies. I would buy ads from the regional cable company which would air in between the national ads of Comedy Central, Discovery, etc.

[–] [email protected] 3 points 1 month ago

That’s not correct. My parents were early adopters and I remember there were newspaper articles when the first channel started showing ads.

…a newspaper is like a primitive early printed facebook.