this post was submitted on 02 Oct 2024
210 points (98.6% liked)

Technology

59675 readers
3257 users here now

This is a most excellent place for technology news and articles.


Our Rules


  1. Follow the lemmy.world rules.
  2. Only tech related content.
  3. Be excellent to each another!
  4. Mod approved content bots can post up to 10 articles per day.
  5. Threads asking for personal tech support may be deleted.
  6. Politics threads may be removed.
  7. No memes allowed as posts, OK to post as comments.
  8. Only approved bots from the list below, to ask if your bot can be added please contact us.
  9. Check for duplicates before posting, duplicates may be removed

Approved Bots


founded 1 year ago
MODERATORS
 

Production is ending on the HoloLens 2 headset, with no sign of a replacement. In totally unrelated news, MSFT stock dropped 2.23% in a day, bringing the weekly average down to 1.63%, with an asking price at $420.69 after close.

Microsoft has now teamed up with Anduril Industries, the military tech company started by Oculus VR founder Palmer Luckey, to improve its IVAS mixed reality headsets used by the US Army. Microsoft’s initial IVAS headset, based on HoloLens technology, first went into trials in 2021 and includes integrated thermal and night vision imaging sensors in a heads-up display.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 9 points 1 month ago* (last edited 1 month ago) (2 children)

For major markets that's actually rare, and usually not even because they under invested, they just didn't quite get it.
Their actually successful strategy is to make an inferior product, sell it slightly cheaper, undermine the competition, then achieve near monopoly.
But your comment is of course funnier. 😋

[–] [email protected] 7 points 1 month ago

They can also leverage the ecosystem effect. If it’s well integrated with some enterprise products, companies might buy it anyway.

[–] [email protected] 6 points 1 month ago

Just like they did with the smartphone.