this post was submitted on 26 Aug 2024
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Apple
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Bit late to jump on the RGB bandwagon there, Apple.
Apple started the RGB trend:
I... I know they made colorful iMacs... But... What was the marketing idea behind this ad?
What did they mean by "No artificial colors" for a computer...?
The OG colors were all food based.
Tangerine, grape, lime, strawberry, and blueberry
The five colors were fruit-themed: blueberry, grape, tangerine, lime and strawberry.
I would assume it’s a joke on when they say no artificial colors in food, because… apple?
Idk
Familiar byline from food marketing? I seem to recall a lot of fear mongering related to food coloring at the time (most of which turned out to be overblown) making that a cutesy/tongue-in-cheek headline coming from a tech company.
That, and the colors were all foods Tangerine, grape, lime, strawberry, and blueberry
The campaign was all food references
Ah I forgot the fruit schema for the colors! lol
Honestly some of the jelly style molded acrylic designs from that era were pretty sick, even by today’s standards. I remember the G4 cube with matching Harmon Kardon Soundsticks and display/keyboard/mouse as a standout example of a short lived concept that might still appear futuristic today.
Especially compared to contemporary computers. I mean late nineties, everything was beige beige beige, MAYBE black.
this was Apple's peak for design. I can't stand apple products but if they made an iphone in this colorway I would be tempted.