this post was submitted on 21 Aug 2024
173 points (99.4% liked)

Electric Vehicles

3217 readers
95 users here now

A community for the sharing of links, news, and discussion related to Electric Vehicles.

Rules

  1. No bigotry - including racism, sexism, ableism, homophobia, transphobia, or xenophobia.
  2. Be respectful, especially when disagreeing. Everyone should feel welcome here.
  3. No self-promotion
  4. No irrelevant content. All posts must be relevant and related to plug-in electric vehicles — BEVs or PHEVs.
  5. No trolling
  6. Policy, not politics. Submissions and comments about effective policymaking are allowed and encouraged in the community, however conversations and submissions about parties, politicians, and those devolving into general tribalism will be removed.

founded 1 year ago
MODERATORS
[email protected]
173
Ford writes off $1.9bn as it cancels plans for all-electric large SUV in US (www.theguardian.com)
submitted 2 months ago by [email protected] to c/[email protected]
77 comments fedilink hide all child comments
 

Ford has written off $1.9bn as it cancelled plans for an all-electric large SUV in the US, opting to produce a hybrid version instead in the latest sign of western carmakers struggling to make profitable electric cars.

The US carmaker said on Wednesday that it would not be able to reach a profit on the electric SUV within a year, its measure of whether a new car is viable, citing the stiff competition from Chinese manufacturers. It will initially write off the cost of $400m (£300m) in tooling for the vehicle, plus another $1.5bn (£1.15bn) in extra costs in the future.

Ford also said it would delay the successor to its F-150 Lightning electric pickup truck until 2027, after initially targeting a launch next year.

you are viewing a single comment's thread
view the rest of the comments
[–] [email protected] 2 points 2 months ago (1 children)

Good news, in my opinion, Lucid is beginning to produce all electric SUVs later this year. Im sure the price point would have been comparable to fords anyway. I do have hopes Lucid makes it in the market.

[–] [email protected] 7 points 2 months ago

Oh boy, more SUVs. Just what we needed, more of the same.