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Braid: Anniversary Edition has sold so poorly that "the future is uncertain" for Jonathan Blow's company
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this post was submitted on 02 Aug 2024
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Jonathan Blow seems like a creative and talented individual that likes to waste time doing apparently nothing and arguing on twitter.
He did zero marketing.
Maybe, but it's also something very few people were looking for. The advertising I saw was basically "the old braid looked worse than you remember". OK, but it didn't have enough replay-ability to warrant a second purchase, and that's not considering all the modern indie games it's competing with.
Then there's the $20 price point, which it hasn't quite earned. It's more expensive than the Beyond good and evil anniversary edition.
Here are some other games that are similarly priced: (steam below £16, ignoring sake price)
Here's even more: Going Medieval, Abiotic Factor, Selaco, BeamNG, Dread Delusion, Cloudpunk
Garry's Mod, the most ultimate sandbox game probably ever, is only ever $10. Granted, it needs a Valve game to hook onto, but TF2 is F2P, and the rest are so cheap already anyway. And Black Mesa, the fanmade remake of the first Half-Life is only $20.
I’m sure the fact that Braid is also on Netflix games didn’t help. I assume most people with a netflix account have access to play it on their phones.