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Braid: Anniversary Edition has sold so poorly that "the future is uncertain" for Jonathan Blow's company
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this post was submitted on 02 Aug 2024
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He did zero marketing.
Maybe, but it's also something very few people were looking for. The advertising I saw was basically "the old braid looked worse than you remember". OK, but it didn't have enough replay-ability to warrant a second purchase, and that's not considering all the modern indie games it's competing with.
Then there's the $20 price point, which it hasn't quite earned. It's more expensive than the Beyond good and evil anniversary edition.
Here are some other games that are similarly priced: (steam below £16, ignoring sake price)
Here's even more: Going Medieval, Abiotic Factor, Selaco, BeamNG, Dread Delusion, Cloudpunk
Garry's Mod, the most ultimate sandbox game probably ever, is only ever $10. Granted, it needs a Valve game to hook onto, but TF2 is F2P, and the rest are so cheap already anyway. And Black Mesa, the fanmade remake of the first Half-Life is only $20.
I’m sure the fact that Braid is also on Netflix games didn’t help. I assume most people with a netflix account have access to play it on their phones.