this post was submitted on 13 Jun 2023
320 points (100.0% liked)

Technology

1928 readers
7 users here now

Rumors, happenings, and innovations in the technology sphere. If it's technological news, it probably belongs here.

Subcommunities on Beehaw:


This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.

founded 2 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
[–] xontinuity 23 points 2 years ago (2 children)

YouTube is going to have a lot of trouble enforcing this. Lots and lots of people out there are going to be immediately at work finding ways around this limitation.

[–] samick1 12 points 2 years ago (1 children)

We'll make some plugin that downloads the ad and tells Google it was "totally watched and stuff".

[–] [email protected] 5 points 2 years ago (2 children)

"Say the product name into the mic to continue viewing the video"

[–] samick1 1 points 2 years ago

Hah, that'll be fun on my desktop... I don't even have a microphone.

[–] [email protected] 3 points 2 years ago

There will be some cat-and-mouse games with blockers and anti-blockers, but the "Nash equilibrium" end result of online ads is that they will be spliced with the content into a single video stream before being sent to you. It's not done now because it's less work for youtube servers not to re-encode, but it can and will be done if youtube clients/browsers with addons keep ignoring downloading the ad video files, or download them but lie about playing them. We'll come full circle back to television yet!

You'll need a DVR for your YouTube. Ironically, when DVRs were a thing for TV, the most reliable method for automatically skipping commercial breaks was cutting out segments with increased sound volume profile XD

The other alternative is total DRM and a war against general computing. We already have HDMI with HDCP encryption in place, next YouTube will demand that only trusted code (that guarantees ads are played) authenticated via a TPM on authorized devices can access their video streams. Netflix and Amazon are already doing it. I can't play either because my devices are too "free" for them.