this post was submitted on 20 Jun 2024
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The rituals started in the 1950s. At that time, in order to go on a date with someone, your parents had to chaperone you. It was the wisdom at the time. Prom and homecoming were the only exceptions, so it became a really big thing. Then those people grew up, impressed upon the next generation how homecoming and prom were the best times in high school, started making nostalgia movies about homecoming and prom. That created pressure to live up to this, girls started getting overly fancy dresses, guys started doing elaborate prom-posals, the wedding dress industry jumped in to fill the gap, and now it's a whole capitalism-fest like Christmas and Valentine's Day