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YouTube looks to be testing server-side ad injection to counter ad blockers (9to5google.com)

submitted 6 months ago by [email protected] to c/[email protected]

233 comments fedilink hide all child comments

YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.

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[–] [email protected] 16 points 6 months ago (1 children)

The idea here is that ads will be unskippable, aka, you skip ahead 10-20 seconds but can’t. They’re will be controls that appear to catch this. If they incorporate ads and I can just fast forward, then who cares. This is google, they want to watch ads.

[–] [email protected] 11 points 6 months ago (2 children)

Even if it becomes impossible to block the ads out I will cover my ears, close my eyes and shout 'lalala' to avoid them.

[–] [email protected] 7 points 6 months ago

An appropriate response to this nonsense.