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I cannot believe it required Taylor Swift fans getting screwed over for this to finally be looked at, but it's about goddamn time!
Don't mess with the Swifties
Back in the day, you would camp out or arrive early....stand in line...wait for the record store to open to buy tickets.
All tickets were same price No Internet meant 1st person in line had a real chance to get front row seats Tickets were 30.00 maybe....I paid 40 to see van Halen with Alice in Chains open.
Nowadays, seats are priced at a premium Venues add an upcharge for seats on top of Ticketmaster Fees are almost as much as a ticket Front row doesn't go to fans that camp out, they are sold at a huge markup. No more paper tickets means ticketmaster gets to double dip on fees for a resale...if they even allow resale of your ticket.
Fuck ticketmaster
I get this probably wasn't your main intent, but no internet also meant that if you didn't live in a large-ish city with physical access to those tickets, you either took hours/days out of your life or were just SOL.
Internet ticket sales aren't really the problem, it's automated and sanctioned/coordinated scalping for resale. (To be fair, that is largely enabled by internet sales...) There's certainly no technical reason all tickets to a popular show couldn't be sold at the same price and/or to those who had virtually queued up. It's just those aspects that make a better fan experience are generally directly opposed to making the most money.
Swifties vs BTS fans, no one wins.