this post was submitted on 21 May 2024
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[–] [email protected] 14 points 8 months ago (1 children)

Names aren't directly trademarkable.

[–] [email protected] 10 points 8 months ago (2 children)

“Directly” is doing a lot of heavy lifting there.

Try opening a finance company called Marcus or glasses called Warby Parker.

[–] [email protected] 12 points 8 months ago (1 children)

I could name my kid Walt Disney and start some shit.

[–] [email protected] 6 points 8 months ago (1 children)

If your kid wanted to start, for example, Disney Coin Laundry and had a sign that was clearly not affiliated with the Walt Disney company, they would have a chance to trademark it. Disney's lawyers would definitely try to fight it, but you would technically have the right to do so.

A trademark has to be protected and also can't be associated with a competitive business.

[–] [email protected] 6 points 8 months ago

Reminds me of Hershey's Ice Cream, which is a separate and unrelated company to Hershey's Chocolate. The chocolate company tried several times to sue the ice cream company for trademark infringement but failed.

[–] [email protected] 4 points 8 months ago

You just need to do the kind of mess that lands you in the news in such a way that people associate Name+Trade Area with you and you alone.

I'm pretty sure that if Madoff had tried to trademark his surname for financial services before he croaked it would have been granted.