this post was submitted on 21 May 2024
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I could name my kid Walt Disney and start some shit.
If your kid wanted to start, for example, Disney Coin Laundry and had a sign that was clearly not affiliated with the Walt Disney company, they would have a chance to trademark it. Disney's lawyers would definitely try to fight it, but you would technically have the right to do so.
A trademark has to be protected and also can't be associated with a competitive business.
Reminds me of Hershey's Ice Cream, which is a separate and unrelated company to Hershey's Chocolate. The chocolate company tried several times to sue the ice cream company for trademark infringement but failed.