this post was submitted on 21 May 2024
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My idea is actually instead of marketing lemmy and mastodon, like "join Lemmy!" Or "Join Mastodon!" Market each individual instance separately.
After speaking with non-technical friends, I began to think how the key to marketing, onboarding, and growth will be to reduce the friction of the fediverse. The technical aspects of the fediverse (such as instances) and even the word "fediverse" itself should be behind a curtain.
Unfortunately, Lemmy's current default frontend does not do a good job at welcoming non-technical users (i.e. needing to find and select instances, fediverse jargon, etc.). Not to mention the lack of common accessibility features
Ultimately, I think the 3rd party devs building accessible and frictionless frontends will be key in this respect.
With that being said, I think a better marketing strategy is to say "join this app" (which connects them to the Lemmy/Mastodon network) because I imagine the bounce rate of the default Lemmy onboarding is not great.
Also instances aren't really helpful in this regard either. "Feddit" just sounds like "fake reddit" and it carries that reddit baggage. "Lemmy.world" and "lemmy.ml" has lemmy in the name so you have to explain lemmy which is off-putting. Stuff like Beehaw, Sopuli, etc, do well. I think Beehaw is actually a good example as well as it has it's own personal identity as well as being a federated forum.