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He just renewed it in I think 2020. And he's still hovering around 100 million annually.
And apparently both of us are vastly underestimating SiriusXM's popularity; a quick google search shows that they pull in about $9 billion a year with a subscriber base of 34 million people. Apparently the pool of people who are too cool for AM/FM but can't quite get the hang of Spotify is bigger than we may think.
$265 each per year. That's wild.
My wife got a used car with a Sirius in it. She used it for the free trial but we don't do talk radio so it seemed completely pointless.
I used Sirius for a short time right around when Sirius and XM were merging. Never listened to a single talk station. Couldn't have cared less. I cared about the uncensored, commercial free music with stations tailored to different genres. It was great, and IMO worth the money at the time.
Then came streaming. Once streaming came along, Sirius instantly became obsolete. Streaming offered me everything that Sirius had and then some. Since I didn't need or care about talk radio, there was literally no need to keep my subscription going. I had thought that most others did the same thing. Apparently, I was wrong.
I imagine a big draw is Stern and probably sports radio.
Sirius XM has a long list of sports-talk and play-by-play stations. And the "listen to sports" and "browses Lemmy" venn diagram is, in fact, two entirely isolated circles.
I don't care much for sports but in my market I think all the sports stations are old AM radio. Satellite adds a ton of fidelity and may not have the regional blackouts TV has (that I don't know about).