Games

16956 readers

263 users here now

Video game news oriented community. No NanoUFO is not a bot :)

Posts.

News oriented content (general reviews, previews or retrospectives allowed).
Broad discussion posts (preferably not only about a specific game).
No humor/memes etc..
No affiliate links
No advertising.
No clickbait, editorialized, sensational titles. State the game in question in the title. No all caps.
No self promotion.
No duplicate posts, newer post will be deleted unless there is more discussion in one of the posts.
No politics.

Comments.

No personal attacks.
Obey instance rules.
No low effort comments(one or two words, emoji etc..)
Please use spoiler tags for spoilers.

My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.

Other communities:

Beehaw.org gaming

Lemmy.ml gaming

lemmy.ca pcgaming

founded 2 years ago

MODERATORS

nanoUFO

173

EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

submitted 7 months ago by Salix to c/games

38 comments fedilink hide all child comments

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

you are viewing a single comment's thread
view the rest of the comments

[–] [email protected] 2 points 7 months ago (1 children)

If they are fullscreen ads that disrupt, then yeah pushback is expected. But they wont do this, they will slip them in slowly and people wont generally care.

Pushback from gamers only usually happens when its something like losing the ability to play the game - see recent helldivers controversy.

There should have been a pushback on microtransactions from the start, but people just said "well you dont have to buy them" and here we are.

[–] [email protected] 3 points 7 months ago (1 children)

If they are fullscreen ads that disrupt, then yeah pushback is expected. But they wont do this, they will slip them in slowly and people wont generally care.

Pushback from gamers only usually happens when its something like losing the ability to play the game - see recent helldivers controversy.

There should have been a pushback on microtransactions from the start, but people just said “well you dont have to buy them” and here we are.

That's not true though. They've tried adding ads in games for decades now, and they've always been pushed back successfully.

Just, hold. Stay the course. This new generation can do the same thing that previous gens have already proven can be done.

~Anti~ ~Commercial-AI~ ~license~ ~(CC~ ~BY-NC-SA~ ~4.0)~

[–] [email protected] 1 points 7 months ago

There's already types of ads in video games. Fortnite is full of them in the way of 'crossovers' and virtual music festivals. Death Stranding had Monster Energy in. There's probably more too, they do it subtly and EA would start with their sports games, selling ads to show on the pitch for example like what they do IRL.