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EA is looking at putting in-game ads in AAA games — 'We'll be very thoughtful as we move into that,' says CEO (www.tomshardware.com)

submitted 7 months ago by Salix to c/games

38 comments fedilink hide all child comments

EA CEO Andrew Wilson confirmed the company is considering putting ads in traditional AAA games — titles that players purchase up-front for around $70 apiece. In the Q&A part of EA’s latest earnings call, Eric Sheridan from Goldman Sachs asked Wilson about dynamic ad insertion in traditional AAA games. Wilson said, "…Advertising has an opportunity to be a meaningful driver of growth for us." He then continued, "…we have teams internally in the company right now looking at how we do very thoughtful implementations inside of our game experiences."

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[–] [email protected] 17 points 7 months ago (1 children)

And I am looking at never purchasing another EA game in my lifetime.

[–] [email protected] 2 points 7 months ago

And you won't be missing much.