YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
Wait y'all still see ads on YouTube?
If I can't block ads on a device, I'm not using YouTube on that particular device.
A major reason we only watch YouTube via a browser on a media center PC.
Normies genuinely turn on their Smart TV, watch start menu ads, open the YouTube app, wait 90 seconds for the shitty cpu to load the web view, scroll through hundreds of Spider-Man Elsa brainwashing videos and thinly disguised ads, open a video, watch 3 minutes of ads, straight into a 3 minute sponsor segment. All before seeing any actual content.
And they see no problem with this at all, the thought that you can make ads go away literally does not even occur to them as a possibility.
Humanity deserves extinction, I’m gonna go release some refrigerant real quick
I know people IRL who get offended whenever I mention that I just block ads. Shit's insane.
Ikr? I throw some money at creators I care about, but I'm not watching their stupid ads.
God this is so weird. "You have to watch and see ads to support content creators!" The fuck I do.
How are you going to make any money then?
Answer: paywall their fucking site.
I'm paying for Internet access. If they don't block their site it's free game.
You can use SmartTube on Android TV, Yattee with this guide on iOS/iPadOS/tvOS or this app on webOS
What is webOS?
OS for LG TVs.
The shambling remnants of Palm, Inc.
The OS that runs on LG TVs
I'm not sure I even own any devices that can't block YouTube ads. You can do it on anything running android, including Android TV.
If they ever fight this and win, I'll simply stop using YouTube altogether.
@empireOfLove2 I don't get it, how can they use the internet without an ad blocker? The first thing that I do is download Firefox + uBlock Origin on any device before of using it.
I honestly don't know. far too many people are just conditioned or browbeaten into just dealing with the cancer of ads that the modern internet is. feels a lot like it's a bit of a "frog in boiling water" situation where most people don't even realize how bad it's gotten over so many years.
For real, the ads are freaking insane on there nowadays. I couldn't handle it.