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What happened to the Duolingo icon? (sh.itjust.works)

submitted 7 months ago by lemmy_nightmare to c/[email protected]

73 comments fedilink hide all child comments

Is it just me or does the Duolingo bird looks sad/old/tired? What happened to the previous icon?

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[–] [email protected] 119 points 7 months ago (6 children)

Changing the Duolingo icon to look sad, old, and wrinkled is a strategy to make users curious, so they open the app to see if there are new updates or content. In other words, Duo is only trying to get your attention.

This tactic is rooted in the psychological effect known as the "novelty effect," where new stimuli can temporarily increase engagement and motivation. Snapchat similarly employs this strategy with the red dot and yellow dot on the Bitmoji.

[–] [email protected] 54 points 7 months ago (1 children)

It just reminded me how long it had been since I'd launched it so I just uninstalled it lmao

[–] [email protected] 2 points 7 months ago

haha I did the same

[–] [email protected] 35 points 7 months ago

God I hate marketing bullshit like this.

[–] Trollivier 16 points 7 months ago

Sooo Duolingo is a tamagochi now

[–] [email protected] 8 points 7 months ago

Yep. I figured this is what had happened and it definitely worked on me. 🙃

[–] [email protected] 5 points 7 months ago

Yeah Duolingo uses the novelty effect a lot