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Caitlin Clark's reward for a record-smashing NCAA career: A $76,000 WNBA salary
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this post was submitted on 07 Apr 2024
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I imagine "soaring in popularity" would also mean more revenue...
The article says the women's college tournament 'dwarfed the men's tournament', but the ratings numbers I've seen show the men's tournament has had 5x the viewership. So someone's not doing their research. Plus, this is college, not the pros. If the WNBA viewership increases, then,yes, more revenue should come with the next media contract. But that remains to be seen.
Yeah the author got something mixed up. The men's tournament so far has been one of the most watched years ever. It is true the women's final is most watched game so far. But that's comparing a final to other games. And NC State vs Duke last weekend had almost as many people watch. So a men's Elite 8 game nearly matched the women's final.
The sub header implies WNBA numbers are up though:
I can only go by the actual numbers I've seen, and it seems like most articles are cherry picking, at least so far. Saying 'popularity is soaring' isn't the same as hard numbers.
For example, the NBA could claim their popularity is soaring during the NBA Finals, but their actual numbers are dwarfed the the Super Bowl. A lot of this is spin. But if the WNBA numbers actually do increase, then sure, more money would be coming.