It's reportedly been running for seven years, so I suppose I just assumed that they didn't want to pay to maintain the online service for all eternity.
The other reply's probably also got a good point in terms of actual staff doing support for it, too.
Having done it for a living for a few months, you cannot possibly imagine how bad it gets.
No, seriously. I already had very little faith in humanity going in, and thought I'd seen the worst the internet had to offer. Scraping the actual bottom of the barrel is difficult to even describe. I had to force a stunned sense of humor about it to detach myself a bit as a coping mechanism.