As a owner of Z790 Arous Elite AX , I'd rate the board 7/10. Wifi on the newer versions ver1.2+ is Realtek instead of Intel AX ones which sucks tbh especially in driver updates. Gigabyte RGB Fusion is the worst, my Cooler Master ARGB and Gskill Z5 Ram's desync randomly, Openning Gigabyte Control Centre makes all the RGB blinking continuously until i restart. Motherboard doesn't have Intel Dynamic Tuning Technology drivers till now, enabling DTT in bios enables two Unknown device which are unidentified. I solved the issue by manually updating their drivers from Device Manager from Dell Driver Packages. You also don't get any extra goodies in the box like stickers and all, just Wifi and 2 SATA cables.
As for the price and features like Power Phases, 3PCIe full slots, 4 NVME drives, i think it can be a decent choice if not certainly.
Intel 14700KF will be much more suitable. Not only it's unlocked but support for Intel APO for 14th gen which is interesting to see good fps games for few games it's currently supported.