WayeeCool

“Essentially, overshoot is a crisis of human behaviour,” says Merz. “For decades we’ve been telling people to change their behaviour without saying: ‘Change your behaviour.’ We’ve been saying ‘be more green’ or ‘fly less’, but meanwhile all of the things that drive behaviour have been pushing the other way. All of these subtle cues and not so subtle cues have literally been pushing the opposite direction – and we’ve been wondering why nothing’s changing.”

The paper explores how neuropsychology, social signalling and norms have been exploited to drive human behaviours which grow the economy, from consuming goods to having large families. The authors suggest that ancient drives to belong in a tribe or signal one’s status or attract a mate have been co-opted by marketing strategiesto create behaviours incompatible with a sustainable world.

“People are the victims – we have been exploited to the point we are in crisis. These tools are being used to drive us to extinction,” says the evolutionary behavioural ecologist and study co-author Phoebe Barnard. “Why not use them to build a genuinely sustainable world?”

Just one-quarter of the world population is responsible for nearly three-quarters of emissions. The authors suggest the best strategy to counter overshoot would be to use the tools of the marketing, media and entertainment industries in a campaign to redefine our material-intensive socially accepted norms.

WASHINGTON (AP) — Two U.S. Navy SEALs are missing after conducting a nighttime boarding mission Thursday off the coast of Somalia, according to three U.S. officials.

The SEALs were on an interdiction mission, climbing up a vessel when one got knocked off by high waves. Under their protocol, when one SEAL is overtaken the next jumps in after them.

Both SEALs are still missing. A search and rescue mission is underway and the waters in the Gulf of Aden, where they were operating, are warm, two of the U.S. officials said.

The U.S. Navy has conducted regular interdiction missions, where they have intercepted weapons on ships that were bound for Houthi-controlled Yemen.

they've already weathered a decade of CIA drone strikes and Saudi air strikes. did anyone believe these recent strikes were anything but performative actions by a humiliated US administration?

https://www.nytimes.com/2024/01/13/us/politics/houthis-yemen-us-airstrikes.html

lmao, gotta respect the grift

LMAO

https://archive.ph/HEPY0

Obviously just a vibes problem that can be fixed with better messaging...