For the out-of-the-loop: this is a reference to a Breaking Bad comic with Gus Fring and Walter White. I suppose it could be looked at as a commentary about how businesses shamelessly pander to LBGTQ+ folks during the month of June, but at its heart it's really just a dumb shitpost that was drawn exponentially better than the source material.
For real though, I love how the artist attempted to emulate Gus's smirk and it makes Maru look demented. No, really. I love that. 10/10, no notes.
No, that was Christy Mack. Stoya was the one who got into an on-and-off-camera relationship with James Deen and then alleged that he was a pretty skeezy dude. I think she may also have popularized the whole "porn star is a regular on Reddit" thing but I may be mistaken.