I understand the train of thought, there was a certain innocence to football in the pre-internet era, like you'd turn the radio on and there would be shock news of Andy Cole joining Man United etc. nowadays nearly all transfers are leaked days in advance. Legendary goals would just be, well, legends rather than something you could just watch instantly on a mini computer pulled from pocket.
But of course back then I craved the access to stats etc we have now. Digging out newspaper cuttings or old VHS tapes was a right faff compared to the on demand info we have now.
Overall I think it's better to have the wall to wall coverage and choose to ignore it, rather than not have it at all.
I think it's just a natural evolution, more money more hype more tech, the equilibrium is going to end up being highly analytical. The TV networks have panels of expensive pundits and often run on for over half an hour beyond FT, so they will feast on whatever the controversy of the day is. Once they've covered the facts (replays of goals etc), they need something else to fill the time.