If you adopt a specific outlook, the duplicity is less stark.
Russia is attacking a sovereign nation and when they took land, they took people. To most, that makes them the bad guys.
Backing away from that and making this a geopolitical chess game, both players have coaches. Sounds fair.
I'm extremely down in Facemeta. But no one is entitled to the services of another person/entity (without a contract/agreement).
You can require payment, that's fine. But you can't require they use or carry your service.